CASE STUDY

#fancy-title-5a15bc385ecc9 a{ color: #ffffff; }

MARKETING & COMMUNICATIONS

#fancy-title-5a15bc385ef48 a{ color: #ffffff; }

Interventional Physicians of Indiana

#fancy-title-5a15bc385f2d3 a{ color: #ffffff; }
#icon-font-5a15bc385f687 i { background-color:; color:#ffffff; border-color:#000000; } #icon-font-5a15bc385f687 i:hover { background-color:; color:; border-color:; }
.page-section-5a15bc385e711 { padding:0px 0; background-image:url(http://fuelvm.com/wp-content/uploads/2016/02/Fotolia_85900582_M.jpg); background-attachment:fixed; background-attachment: scroll\9 !important; background-color:#c35e29; background-position:left top; background-repeat:repeat; } .page-section-5a15bc385e711 .alt-title span { background-color:#c35e29; } .page-section-5a15bc385e711.section-expandable-true:not(.active-toggle):hover .mk-section-color-mask { opacity:0.7 !important; } .page-section-5a15bc385e711 .expandable-section-trigger i { opacity:1; top:0 !important; }

The Essentials

#fancy-title-5a15bc3860198 span.rounded{border-radius:3px;} #fancy-title-5a15bc3860198 span.full_rounded{border-radius:50px;} #fancy-title-5a15bc3860198 a{ color: #ffffff; }

Living life pain-free.

.page-section-5a15bc3861295 { padding:5px 0; background-attachment:; background-attachment: scroll\9 !important; background-position:left top; background-repeat:repeat; } .page-section-5a15bc3861295 .alt-title span { } .page-section-5a15bc3861295.section-expandable-true:not(.active-toggle):hover .mk-section-color-mask { opacity:0.2 !important; } .page-section-5a15bc3861295 .expandable-section-trigger i { opacity:1; top:0 !important; }

The Challenge

#fancy-title-5a15bc3861e54 a{ color: #000000; }

The sales issue is self-evident: elective procedures are being squeezed out in the current economic and political climate. Too many providers and too few paying patients are creating an environment where growth is difficult; The objective is to increase market share.

The strategy is to attract more / better leads via consistent, valued content on the Web and in social media.

The Client

#fancy-title-5a15bc386264f a{ color: #000000; }

“We work in a very competitive medical market. There are many other options for potential patients to consider. The fact that we are #1 in organic search has driven more qualified patients to our practice.”

Dr. Bryan Hankins, M.D.

The Work

#fancy-title-5a15bc3862c46 a{ color: #000000; }
@media handheld, only screen and (max-width:700px) { #mk-image-slideshow-5a15bc3862e55 { float:none !important; } }