CASE STUDY

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MARKETING & COMMUNICATIONS

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Interventional Physicians of Indiana

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The Essentials

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Living life pain-free.

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The Challenge

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The sales issue is self-evident: elective procedures are being squeezed out in the current economic and political climate. Too many providers and too few paying patients are creating an environment where growth is difficult; The objective is to increase market share.

The strategy is to attract more / better leads via consistent, valued content on the Web and in social media.

The Client

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“We work in a very competitive medical market. There are many other options for potential patients to consider. The fact that we are #1 in organic search has driven more qualified patients to our practice.”

Dr. Bryan Hankins, M.D.

The Work

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