CASE STUDY

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COMPREHENSIVE MARKETING INITIATIVES

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Lambda Chi Alpha Fraternity

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The Essentials

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Create a voice for Lambda Chi Alpha Corporate that is relevant, active and positive in the minds of the undergraduates and alumni.

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The Situation

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Known as one of the top greek organizations in the country, Lambda Chi Corporate faces the challenge of communicating with multiple audiences with a wide variety of messages. The organization needed to increase positive “touches” in ways that both undergrads and alumni would consume.

The Client

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“We give FuelVM insider knowledge about our business activities and they give us their best outsider creative and digital marketing recommendations to help us satisfy and grow our membership. It’s a great partnership that ultimately saves us money by having FuelVM as such an integral part of our company.”
– Tad Lichtenauer, Director of Communications & IT

The Work

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