How you know your brand is careening out of control…

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Dear Virgin Airlines,

Seriously? How is this advantageous to your target audience again? I get the “isn’t this cute” in a playful sort of way … but couldn’t that have been accomplished without the HUGE ego play this presents?

Sometimes, big companies can look so ridiculous because an idea sounds good in a board room, but no one is willing to play ombudsmen in the room … SOMEONE has to ask the question: how does this idea play with our target audience!?

 

http://www.telegraph.co.uk/travel/travelnews/9239418/Virgin-launches-Branson-shaped-ice-cube.html