WordPress…if you can’t beat ‘em…

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Hi, I’m Andrew and I used to make fun of WordPress … but once I saw the light, I didn’t stop there …

I had a front seat for the advent of the Web and all the tools and development styles that grew from that era that was equal parts magic and ridiculousness. One major area that would cause instant debate was “custom development vs open source.” I don’t want to rehash the old arguments, but suffice it to say FuelVM happily lived in the “custom development is best” village for a long time. Until we didn’t. The more immersed we became in SEO efforts for client visibility, the more we realized how WordPress might be a better option for public, marketing-only sites.

While any development platform has its faults, WordPress has FAR surpassed my hopes as a strong, flexible platform to further brand development. Anyone who thinks of WordPress as merely a blogging engine (with the same 4 generic template styles) needs to think again. Think of WordPress as a guitar; everybody who picks up a guitar isn’t Clapton … see FuelVM is Clapton … wait, that feels like I took it over the top … hmmm …