Data : Targeting the C-Suite

Data : Targeting the C-Suite

The C-Suite. The most coveted of audiences for B2B marketers looking to engage the decision-makers who sign the checks. Often the most visible people at any firm, they also tend to be the most elusive, and reaching them could be considered an Olympic sport. Rarely...
Data : Targeting the C-Suite

Consumer Targeting: Geodemography and the Power of GIS

The concept of Place. It defines where you are now. It’s the marker that grounds every moment in your history. It’s the Alpha and the Omega of every trip you’ll ever take, whether you’re alone, brushing your teeth, needing groceries, or wanting to experience the...
Data : Targeting the C-Suite

Rebranding a branding company?

FUEL VM has always celebrated our constant state of evolution. Over the past 15 years we have successfully adapted to the natural ebb and flow of clients, and more importantly the consistent need to stay on-top of the ever-tumultuous communications world for them. One...

WordPress…if you can’t beat ‘em…

Hi, I’m Andrew and I used to make fun of WordPress … but once I saw the light, I didn’t stop there … I had a front seat for the advent of the Web and all the tools and development styles that grew from that era that was equal parts magic and ridiculousness. One major...
Know Thy Audience

Know Thy Audience

It’s amusing to hear anyone pontificate about the “rules” of marketing or branding … I actually have a theory that the only rule of marketing anymore is that there are no rules … but one hard / fast rule did come to mind. While it sounds simple, it’s shocking how few...