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WordPress…if you can’t beat ‘em…

Hi, I’m Andrew and I used to make fun of WordPress … but once I saw the light, I didn’t stop there … I had a front seat for the advent of the Web and all the tools and development styles that grew from that era that was equal parts magic and ridiculousness. One major...

Know Thy Audience

It’s amusing to hear anyone pontificate about the “rules” of marketing or branding … I actually have a theory that the only rule of marketing anymore is that there are no rules … but one hard / fast rule did come to mind. While it sounds simple, it’s shocking how few...

How you know your brand is careening out of control…

Dear Virgin Airlines, Seriously? How is this advantageous to your target audience again? I get the “isn’t this cute” in a playful sort of way … but couldn’t that have been accomplished without the HUGE ego play this presents? Sometimes, big companies can look so...

Why Re-brand?

One of the toughest situations we face is suggesting to a client that they re-brand a solvent business. The objections and obstacles are often viable points, but the logic to re-brand can involve some painful self-analysis for a company (if not some outright...

Content Marketing: a balanced, branded messaging meal

So what is *content marketing* and how does it work? The traditional sales / advertising paradigms have evolved, your methods and process should follow suit. Large advertising campaigns are sugar highs jolting users with your brand message only for them to burn out...

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