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Boy Scouts of America

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The Essentials

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Modernize and strengthen the Boy Scouts brand through ubiquitous, modern storytelling tools.

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The Situation

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For over a century, the Scouting brand has been recognized as the premier not-for-profit provider of youth leadership development programs. In recent decades, the family unit has shifted and America’s youth face new demands for their time and attention. This same environment meant that the Boy Scouts brand needed to be reintroduced in a modern, relevant way.

The Client

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“FuelVM has become an integral part of our corporate communications program at every level: strategy, delivery, production. They are a huge catalyst for our success at a national level.”
– John Stewart, Corporate Engagement | Sustainability

The Work

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