MARKETING & COMMUNICATIONS
Interventional Physicians of Indiana
The sales issue is self-evident: elective procedures are being squeezed out in the current economic and political climate. Too many providers and too few paying patients are creating an environment where growth is difficult; The objective is to increase market share.
The strategy is to attract more / better leads via consistent, valued content on the Web and in social media.
“We work in a very competitive medical market. There are many other options for potential patients to consider. The fact that we are #1 in organic search has driven more qualified patients to our practice.”
Dr. Bryan Hankins, M.D.