BRAND is really an EXPERIENCE, it’s an EMOTIONAL consideration. While we will often confuse brand for many other things, the cornerstone of a brand is a STRATEGY. The portfolio images on this page are for corporate identity (or logo designs), but understand these are not BRANDS. The hard work of a brand is in the strategy and discipline it takes to build and maintain it. The visual design aspects are just part of the overall picture. FuelVM has been able to help build, shape, maintain, evolve and rebuild multiple brands in multiple industries in multiple locations. Every brand is really a story … so who controls your story?