WEB DEVELOPMENT
It takes consumers less than 1/8 of a second to begin forming their perception of your company. However, it doesn't stop there. With every interaction it is important to develope a trusting relationship with your audience. Your goal is now to consistently capture your core identity through your brand.
A good brand is about making an emotional promise to a target audience; it’s about playing the “trends.” Allowing individual, knee-jerk opinion over reasoned strategy is a sure-fire way to derail a brand.
BUSINESS LANDSCAPE:
Your business landscape is an outline of your processes, products and services as well as the purpose they serve. It is a visual network of the most important things that make up a business in your market. Retroactively use it as a guide to shape the framework and trajectory of all subsequent activity.
COMPETITIVE ANALYSIS
Who is dominating your industry and how are they doing it? Before establishing your own brand it is extremely important to analyze your competitors brand positions, consumer thoughts, and what contributes to their success. Once this is thoroughly developed, you are then able to establish meaningful differenciators and form your strategy ahead of your competitors.
TARGET AUDIENCE:
Who should you be selling to? We analyze the buyer's journey and find data about what demographics of people will be most effective to target. We don't stop there because even if you know who to target, it is as important to know HOW to target them in the most effective manner.
BRAND PILLARS
Your brand pillars make up your core identity. What your company's brand stands for, the things it holds dear, the principals that define how it behaves. Whille actionables are generally internal, this will come to effect how your company is percieved by the outside world.
POSITION
The most inspiring and compelling thing we can convey about our brand to the audience. Market trends are key to calculating where to position your brand now and moving forward. Embody your mission, establish the audience's trust, and inspire confidence for the future.
SAMPLES
Can't establish credibility without backing up what you say. Here are some samples of work that established effective brands and elevated clients in their industries.
