Dr. Rob Bell’s latest book, Puke and Rally,  launched this spring with the cover design created by Fuel VM.  

Puke and Rally focuses on turning setbacks encountered in business, career or personal life into a comeback.  Dr. Bell details how to push through those tough times and use those challenges as opportunities to grow and thrive. Dr. Bell is completed marathons and Ironman – hence, the perfect name for the book.  

A sports psychologist, Dr. Bell has worked with Olympians, college athletes and PGA golfers to help them break through mental obstacles to win! He is the author of several books on mental toughness and has a podcast.  

Fuel VM also works with Dr. Bell’s Play On Training, a unique training program for youth athletes. See more of our work with Dr. Bell here.  

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