Andrew Curtis
July 14, 2022

A good font helps your brand stand out. Choose wisely.

First impressions are everything. With your website and other marketing materials, it starts with a great font. Use a curvy font like Lucinda Handwriting and information might be hard to read. Go with Arial and you might seem unoriginal. Fonts are serious business. In fact, one study suggests there could be an ideological meaning behind the style you like best. Yes, you heard that right.

Whether you go bold or curvy, make sure your font choice fits the personality of your brand, is easy to read and looks great on any platform (mobile, desktop, billboard, or any custom swag you want to create later).

The Choices Can be Overwhelming

Be prepared. There are hundreds of fonts out there. To help those who are unfamiliar with the twist and turns of letters, there’s a great guide from G2 Learning Hub about typography. This guide breaks down the four categories of font types: Serif, Sans Serif, Script and Decorative. And, even those have multiple categories!

If you want to cut to the chase and find out what’s popular, online resources like LogoMaker provide a list of the 10 most popular fonts used for logos.

For those who want to be unique and stand out among competitors, an experienced designer (we have a few at Fuel VM) is the best option. Even if you hire an agency or freelancer to do the heavy lifting and create that perfect logo and style for your brand, it helps to understand typography. You will appreciate why that specific font was chosen for your brand – and have enough information to reject the choice if you disagree.

Our Picks

Because of the high volume of websites and branding projects our designers at Fuel VM tackle each day, fonts are part of the fun that comes with creating. Two of our designers share their most popular font choice right now.

Poppins font is popping!

Sloan, a designer at Fuel VM, calls this font her new Helvetica. It’s super clean, modern, and easy to read. Poppins looks great in any format and comes in various styles.

Wide open to Open Sans

Open Sans is a standard font for websites. Cassi, a designer at Fuel VM, considers the style a great go-to font for marketing materials. The classy, elegant style of Open Sans looks great on desktop and mobile layouts.

Digging Didot 

Taylor, a designer at Fuel VM, likes Didot. He says it's a font that has withstood the test of time and even adapted to it. It is a hairline serif but somehow maintains legibility. Didot is able to preserve elegance and keep up with the modern trends through minimal modifications. Headlining many of our fashion magazines today, this elegant, hairline serif will remain a favorite.

Let’s make some magic together. Partner with Fuel VM for your next design or branding project. 


Let’s talk over a cup of coffee or the phone, but get started today.

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